Halloween spending to reach $9 Billion Consumers plan to spend an average of $86.79 in 2018. Learn more
Halloween 3 trends shaping Halloween shopping What has changed since last year and how retailers can build on shoppers’ excitement. Learn more
Halloween The 2017 Halloween Shopper How consumers planned to celebrate and shop for Halloween 2017. Learn more
Halloween Halloween spending to reach record $9.1 billion Americans will splurge a record $9.1 billion in Halloween spending this year. Learn more
Halloween The evolution of Halloween: 3 trends to watch NRF’s research team analyzes annual survey data to identify this year’s trends. Learn more