Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

March 18, 2026 | Free Virtual Event
Explore the health of the American consumer and NRF’s annual retail sales forecast.
Watch the highlights from NRF 2026, where attendees heard from the biggest changemakers and experienced the latest innovation in retail.
Advocacy
NRF in Washington: A focus on organized retail crime, swipe fees, AI and more
Advocacy
NRF helps lead the Merchants Payments Coalition and has fought for fair swipe fees for over two decades.
Advocacy
NRF remains committed to leading the retail industry in critical tariff policy conversations.
NRF is focused on key policy issues including organized retail crime, credit card swipe fees, immigration, tariffs and more.
See how you can make your voice heard on the issues most important to retail.

The 11th annual NRF Foundation Honors took place on Sunday, Jan. 11 in New York City to celebrate industry leaders, award student scholarships and highlight the diverse and vibrant talent across retail.

Georgetown University's McDonough School of Business partners with NRF to advance the field of retail studies through research insights, innovation and impact.
Tune in for unfiltered, insightful conversations with the industry’s most interesting people and hear NRF's latest episode on the cultural forces shaping tomorrow’s consumer.

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