Halloween Spending

Consumer spending on Halloween is expected to reach $13.5 billion this year.


Explore Halloween insights

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Pass the Combating Organized Retail Crime Act

It’s time for the Senate to take up and pass CORCA.

NRF Events

NRF Foundation Honors
NRF NXT
NRF 2027: Retail's Big Show

Jan 10, 2027 - Jan 12, 2027

Javits Convention Center

New York City

NRF 2027: Retail's Big Show

The retail industry’s biggest, most important event.

A group photo of seven business executives from various companies, smiling against a maroon background with "THE LIST" in large letters. Kim Gallagher, John C Jay, Amiee Bayer-Thomas, Steve Peters, Emilie Arel, Sandeep Seth, and Fiona Tan.

The List of People Shaping Retail's Future

2027 Honorees will be celebrated at the annual NRF Foundation Honors in New York City on Jan. 10.

Latest from NRF

What retailers were talking about at NRF 2026: Retail’s Big Show Europe
What affects prices at small retail businesses?
How retail pricing, loyalty programs and electronic shelf labels really work

Data-Driven Pricing and Retail

Data-driven pricing tools enable retailers to compete more effectively in today’s fast-moving marketplace.

 

Retail Advocacy

Advocacy

Retail’s 6 most important policy priorities for 2026

NRF in Washington: It’s alphabet soup as we focus on CCCA, CORCA, FLCA and more

Advocacy

Organized Retail Crime

NRF continues to ask Congress to provide federal support against ORC, working to strengthen local and state efforts against these criminal groups.

Advocacy

Data-Driven Pricing and Retail

Digital pricing tools are suited to today’s fast-moving, competitive marketplace and provide greater efficiency and accuracy in pricing.

Advocacy

Tariffs

NRF remains committed to leading the retail industry in critical tariff policy conversations.

Policy Spotlight

NRF is focused on key policy issues including organized retail crime, credit card swipe fees, immigration, tariffs and more.

Read more

Action Center

See how you can make your voice heard on the issues most important to retail.

Learn more
 
Georgetown University

NRF Business of Retail Initiative at Georgetown University

Georgetown University's McDonough School of Business partners with NRF to advance the field of retail studies through research insights, innovation and impact.

Retail Gets Real Podcast

Tune in for unfiltered, insightful conversations with the industry’s most interesting people and hear NRF's latest episode on Halloween insights and trends.

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