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Speakers on stage at NRFtech 2108 conference

NRFtech 2019

Retailers save $200 by Feb. 22

NRF is the world’s largest retail trade association. 

Every day, we passionately stand up for the people, policies and ideas that help retail thrive.

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Insights into retail’s evolving future

NRF President and CEO Matthew Shay outlines trends that retail CEOs are watching and how are they adapting to better meet their customers’ needs.

 
NRF's Matthew Shay with Brian Cornell of Target on stage at NRF 2019
 

Latest research

The AI revolution in retail and consumer products
 
Consumer View Winter 2019: Investments that pay off
 

From the blog

 
Washington DC capital building from pennsylvania avenue
Tariffs could destroy American Dream for Pennsylvania entrepreneur
Sherrill Mosee, an entrepreneur who started Pennsylvania-based MinkeeBlue, simply cannot afford more tariffs.
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Marvin Ellison of Lowe's at NRF 2019
CEO Marvin Ellison takes Lowe’s back to basics
How the new leader plans to “modernize and transform” the home improvement company.
Read more
 
Girls' Lounge at NRF 2019: The evolution of Retail session
3 ways data leads the way for retail disruption
“Data is at the forefront of everything, and the customer is the center of everything.”
Read more
 
Chobani's Peter McGuinness at NRF 2019: Retail’s Big Show
4 ways Chobani builds authentic brand affinity
Turning customers into loyalists happens when companies go beyond product.
Read more

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