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NRF Consumer View Spring 2018 Edition

Consumer View Spring 2018

Millennial parents in the spotlight
Small Business
Gar Cammack at his ranch

South Dakota retailer Gary Cammack, owner of Cammack Ranch Supply, explains why his business depends on a thriving, trade-reliant agriculture industry.

Retail Trends
Episode 59 of Retail Gets Real: Forrester Retail Analyst Sucharita Kodali on what makes successful commerce.
Retail Trends
Episode 58 of Retail Gets Real: Co-founder Henrik Werdelin on innovative product development.
Episode 57 of Retail Gets Real: CEO Ajay Kori on recovering from disaster.
There’s always a lot at stake with trade, but the stakes are even higher this year.
Consumer Trends

What do Gen Z shoppers really want?

This third and final installment of a global study examines what this youngest generation considers to be “retail essentials” as well as what delights and engages them.

Consumer Trends
NRF’s research team identifies retail trends for young parents.

Monthly Economic Review: April 2018

First-quarter 2018 economy performed better than expected.

The State of Retailing Online 2018

The annual study conducted by NRF and Forrester examines retailer attitudes for digital commerce issues and sets key metrics for benchmarking.