NRF is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail thrive.
Latest research
From the blog
Tariffs could destroy American Dream for Pennsylvania entrepreneur
Sherrill Mosee, an entrepreneur who started Pennsylvania-based MinkeeBlue, simply cannot afford more tariffs.
Read more
CEO Marvin Ellison takes Lowe’s back to basics
How the new leader plans to “modernize and transform” the home improvement company.
Read more
3 ways data leads the way for retail disruption
“Data is at the forefront of everything, and the customer is the center of everything.”
Read more
4 ways Chobani builds authentic brand affinity
Turning customers into loyalists happens when companies go beyond product.
Read more
NRF SmartBrief
Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.