The National Retail Federation’s annual Halloween consumer survey conducted by Prosper Insights & Analytics revealed that total Halloween spending in 2025 is expected to reach a record $13.1 billion.
Read on for more consumer insights from the 2025 survey.
Top holiday activities this year include handing out candy (66%), dressing up in costume (51%) and decorating the home or yard (51%).
More consumers are getting a head start on their shopping than ever before, with 49% saying they will begin shopping for Halloween before October.
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses 2025 Halloween consumer spending expectations and shopping trends.
Consumer spending trends during the spookiest retail event of the year.
Press Release: Nearly Half of Halloween Shoppers to Start Purchasing Items Before October
Video Q&A: View here
Article: 5 things to know about how consumers are shopping for Halloween
Press release: Halloween Spending to Reach Record $12.2 Billion as Participation Exceeds Pre-Pandemic Levels
Video Q&A: View here
Article: 3 Ways Generation Z is celebrating Halloween this year
Press release: Halloween participation returns to pre-pandemic levels with record spending
Results of the Halloween spending survey are released each year in late September.
