NRF conducts consumer research throughout the year, staying on the pulse of the industry and behaviors of consumers as a whole. In addition, NRF gathers member-submitted research from within our network to provide a closer look at the future of retail as well as industry-wide research.
Free virtual event
NRF’s annual State of Retail & the Consumer explores the health of American consumers and the retail industry.
Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas — and milestone events like Graduation and Back to School.
NRF partnered with IBM to understand how consumers are using AI throughout their shopping journeys and uncovering shoppers’ AI priorities and expectations.
