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Mothers Day

Mother's Day

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NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.

2018: Mother's Day spending to reach $23.1 billion

According to NRF’s annual survey, 86 percent of Americans will celebrate Mother’s Day this year and spend an average of $180 per person. Individuals ages 35-44 will be the biggest spenders at an average $224. 35 percent of consumers will head to department stores and 31 percent will shop online, while 29 percent plan to shop at specialty stores such as florists, jewelers or electronics stores.

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