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NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
According to NRF’s annual survey, 86 percent of Americans will celebrate Mother’s Day this year and spend an average of $180 per person. Individuals ages 35-44 will be the biggest spenders at an average $224. 35 percent of consumers will head to department stores and 31 percent will shop online, while 29 percent plan to shop at specialty stores such as florists, jewelers or electronics stores.
Related releases and historical highlights
- 2017: Mother’s Day spending to reach record-high $23.6 billion
- 2016: Americans to spoil mom with jewelry, electronics and special outings
- 2015: Families spending more than ever on mom
- 2014: Families look to shower mom with gift cards, brunch, apparel items
- 2013: Consumers look to pamper mom with iPads, jewelry
Results of the Mother’s Day spending survey are released each year in late April.
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