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Mothers Day

Mother's Day

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NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.

2017: Mother’s Day spending to reach record-high $23.6 billion

Americans expect to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants, according to NRF’s annual survey. Total spending is expected to reach $23.6 billion – the highest in the survey’s 14-year history, topping last year’s previous record of $21.4 billion.

View survey highlights

Celebration Plans

How Americans plan to celebrate Mother’s Day
NRF Mother's Day Spending Survey, conducted by Prosper Insights & Analytics

Spending Plans

Consumer spending trends for Mother’s Day
NRF Mother's Day Spending Survey, conducted by Prosper Insights & Analytics
NRF Mother's Day Spending Survey, conducted by Prosper Insights & Analytics

Shopping plans

Where and how Americans plan to shop for Mother’s Day gifts
NRF Mother's Day Spending Survey, conducted by Prosper Insights & Analytics

Related releases and historical highlights

Results of the Mother’s Day spending survey are released each year in late April.

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