Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Latest news on consumer trends

 
Hundreds of people shop at a busy outdoor mall during the holiday season
This holiday, discounts will win shoppers
5 retail sales and promotions trends leading up to Thanksgiving weekend.
 
holiday shopper carrying giftwrapped items
Consumers will spend 4.1 percent more than last year during winter holidays
Consumers will spend $1,007.24 during the 2018 holiday season.
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a woman contemplates getting a shirt in a store
What’s the deal with deal-hunting?
Nine in 10 consumers shop at bargain retailers.
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woman pushing a shopping cart through a store
NRF study says consumers shop at discount retailers regardless of age or income
89 percent of consumers shop at various discount retailers.
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people in cooking class
Sur La Table: From cooking class to loyal customer
Episode 81: How the kitchenware store takes customer loyalty up a notch.
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Explore more trends

Woman carrying shopping bags and smiling
 
NRF's Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

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