Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
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NRF says ‘state of the economy is sound’ and forecasts retail sales will grow between 3.8 and 4.4 percent
NRF says consumer spending will be boosted by increased employment and higher wages.
 
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Fewer consumers celebrating Valentine’s Day but those who do are spending more
Americans are expected to spend a record amount this year.
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Is love still in the air?
Three ways consumers’ attitudes toward Valentines’ Day are changing.
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Consumers say they’ll spend an average $81 on Super Bowl
Super Bowl spending is expected to total $14.8 billion this year.
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NRF study says more online shoppers want free shipping
NRF study says more online shoppers want free shipping
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Explore more trends

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NRF's Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

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