Retailers help advance President Biden’s vaccination goal

Target, Krispy Kreme, The Vitamin Shoppe and more are offering incentives to vaccinated people
Nkongho Beteck
Sr. Manager, Social Media and Digital Content

Retailers and other major businesses are working hard to ensure not only their employees are vaccinated, but that their consumers and the general public receive their vaccinations as well. To help reach President Biden’s goal of 160 million adults vaccinated by July 4, large and small retailers are offering special discounts and promotions to incentivize individuals to get the COVID-19 vaccine.

Grocery and pharmacy

The White House is partnering with a variety of businesses including Albertsons, Safeway, Target and CVS to offer discounts on store items when consumers get vaccinated at their locations.

Retailers and vaccinations

Learn more about how retailers have been taking part in vaccination efforts over the past few months.

Social media

Share a photo of a vaccination sticker or Band-Aid on Twitter or Instagram tagging @samueladamsbeer and #shotforsam for a free beer, up to $7 from Samuel Adams

The Drop app is giving out up to $50 in points to use at major retailers. All users need to do is download the app and post a selfie on Instagram using the hashtag #DropCOVID and tag @JoinDrop

San Francisco Bay Area consumers can receive free fries when they post a picture on social media, tag it #covidvaccine and show the post to a cashier at Super Duper burgers. Visitors to The Vitamin Shoppe can grab a free drink or snack from now through the end of the month as part of its #SnaxforVax campaign.

Bars and restaurants

At Krispy Kreme, consumers get a sweet deal with a free glazed doughnut when they present their vaccine card. Junior’s Restaurant in downtown Brooklyn, N.Y., is also offering a sweet deal for those who might be hesitant to get the vaccine with a free mini version of its Original New York Cheesecake.

And, diners can choose from four complimentary “Birthday Cake-on-a-Stick” treats at White Castle through the end of the month when they share proof of receiving the vaccine.

Those in Coney Island can stop by Nathan’s Famous to receive a free hot dog for getting the vaccine. Meanwhile, people at Up-Down in Kansas City, Mo., can get 20 free game tokens for use at the arcade bar.

Retail and more

La Jolla, Calif.-based ocean adventure store Everyday California is giving its customers free paddleboard, snorkel and surf board rentals through June 14 to those who use the code “vaccine” on their website and present their vaccination card upon arrival.

Now through July 25, Office Depot and OfficeMax stores nationwide will laminate and copy COVID-19 vaccine cards for free.

People can enter Budweiser’s “Reunited with Buds” giveaway for a chance to win 10,000 beers. Rewards members are also eligible for a $5 virtual debit card for “a beer on Bud.” And a vaccine card nets $10 tickets to a Cincinnati Reds baseball game through the month of June.

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