NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year. Check out the resources below for a deep dive into the 2025 back-to-class season.
Two-thirds (67%) of back-to-school shoppers had already begun purchasing items for the upcoming school year as of early July, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
NRF's Chief Economist; Executive Director of Research Mark Mathews and Vice President of Industry and Consumer Insights Katherine Cullen breakdown what to expect this back-to-school season.
NRF's Vice President of Industry and Consumer Insights Katherine Cullen answers key questions on this year's back-to-school season shopping trends.
Take a deep dive into the NRF Back-to-School Data Center to learn more about school shopping consumer trends.
Article: 2024 back-to-school shopping update
Press Release: Majority of Back-to-Class Shoppers Have Already Begun Purchasing School Items
Early data and insights: June
Press Release: Back-to-Class Shopping Expected to Reach Record Levels
Slides: Back-to-class 2023, Back-to-class across generations
Articles: Spending more for back-to-school, Back-to-school trends to know
Press release: Families prioritize back-to-school spending amidst inflation
Video: 2022 Back-to-school trends
Slides: 2022 Retail overview
