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Back-to-School Headquarters


2013 Back to school:
Spending less, shopping smart

Back-to-school shoppers are planning their back-to-school budgets carefully. Many families plan to reuse some items from last year and compare prices online. NRF’s annual Back-to-School Survey conducted by Prosper Insights & Analytics finds that families with school-aged children will spend an average of $634.78 on apparel, shoes, supplies and electronics, down from $688.62 last year.

Read more.

A deeper look at this year’s consumer research:

Back-to-school update: Promotions resonate with shoppers

Shop.org: Half have completed online back-to-school shopping

NRF’s 2013 Back-to-School Survey

Infographic: Top trends for back-to-school and college

Shop.org: Back-to-school tips for online retailers

Shop.org: Back-to-college shoppers look for value online

June 2013 economic survey and back-to-school preview

Retail Insight Center: Complete and customizable survey data

More back-to-school and back-to-college stories:

Slideshow: Retailers give back for back to school

OfficeMax CMO on the new age of back-to-school marketing

Dormify pushes the boundaries of retail innovation

By the Numbers

$72.5 billion
Estimated total combined back-to-school and back-to-college spending.
Average amount parents of K-12 students will spend on back-to-school items.
Amount of shopping completed by the average back-to-school shopper by August.