The National Retail Federation’s hub for data-driven insights into the modern retail industry and the consumers who drive it.
The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.
NRF State of Retail & the Consumer
March 18, 2026 | Free Virtual Event
Join us for a free virtual event where industry leaders and economists unpack the latest consumer trends and NRF reveals its annual retail sales forecast.
NRF's Retail Economic Perspective
February 2026 Edition
Evidence shows high-income consumers are outperforming and outspending lower-income consumers. Dive into NRF's latest data with NRF Chief Economist Mark Mathews. Explore the series.
January 2026 U.S. Retail Sales
The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month. View the detailed findings.
Consumer Pulse
Using data from Prosper Insights & Analytics, NRF tracks consumer confidence about the state of the economy and their own finances.
Retail WeatherIQ™
No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. View the full Retail WeatherIQ dashboard.
Consumer Insights Studio
The National Retail Federation, Affinity Solutions and Pyxis by Bain & Company have joined forces to deliver actionable insights powered by best-in-class consumer spending data.
Retail's Economic Impact
Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. Explore how retail impacts the U.S. economy and dive into retail stats for each state.
State of Retail
The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?
NRF's Center for Retail and Consumer Insights (CRCI) is committed to innovation and progress through our content and insights. To learn more, visit our home page or email us at crci@nrf.com