NRF Forecasts

NRF 2024 annual retail sales forecast

NRF forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion.

 
Shopping
 
NRF 2024 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2024 to learn more about how the forecast is calculated.

 
Shopping
 

More economic and consumer research from NRF

Monthly Economic Review: May 2024
 
First quarter results show economy slowing but still growing.
Read more
Center for Retail & Consumer Insights
 
NRF Center for Retail & Consumer Insights logo
NRF's hub for data-driven insights into the modern retail industry and the consumers who drive it.
Read more
Retail Holiday and Seasonal Trends
 
Three women laughing and walking with shopping bags
Consumer spending data for retail holidays throughout the year.
Read more