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Small Business Retail in America

Retail Small Business Survey

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Small retailers are overwhelmed by government regulations

Small businesses play a big role in the U.S. economy. To better understand the significance of small retailers, NRF commissioned a survey of store owners and found that burdensome regulations are reducing the appeal of starting a business and undermining the ability of existing businesses to grow. Download the report and view a sample of key findings from this research below.

Overregulation: Burdening America's Small Retailers

NRF Retail Small Business Owner Survey, 2016
NRF Retail Small Business Owner Survey, 2016

NRF Retail Small Business Owner Survey, 2016

NRF Retail Small Business Owner Survey, 2016
NRF Retail Small Business Owner Survey, 2016

The survey was conducted online by GfK in December 2015 and January 2016, among 752 retail small business owners. To qualify, small businesses had to meet established SBA size criteria for their specific NAICS code. The respondents represented a demographically diverse sample with balanced participation across categories including gender, age, political ideology (liberal, moderate or conservative) and geographic location. Download the report and one-page infographic summary.

Retail is Small Business
small business marketing resource

The overwhelming majority of retailers are small businesses, with more than 98 percent of all retail companies employing fewer than 50 people. See how small retailers contribute to their communities and the economy: Access the latest news and resources for small business retailers.

Small Business Retail Council

The Small Business Retail Council (SBRC) represents and is responsive to the needs, concerns and interests of local shops, and provides NRF’s small business members a forum to discuss the most pressing public policy issues and priorities.