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Industry Partners

Industry Partner

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The retail industry wouldn’t be the same without the strategic analysts, innovative solution providers, creative media partners and other brilliant industry partners. If you’re not a retailer, but you know the industry like the back of your hand, NRF’s Industry Partners community is the place for you. We help service providers connect with retailers through publications, events and other strategic branding opportunities.

Associate Membership

Highlight your services to retailers and industry expertise through NRF membership. Benefits include targeted advertising opportunities, visibility at events, premier networking, and access to the latest industry research. Learn more or join NRF.

What’s the difference between a retailer and a non-retailer?

NRF defines a retailer as a company whose core business is to sell consumer goods directly to the end consumer via storefront, catalog, television or online. Chain restaurants are included in this definition. The company must own the merchandise it sells. Companies primarily engaged in the sale of goods or services to businesses (whether at wholesale or retail) are not considered retailers. Learn more.

Events, Education and Opportunities

Sponsorship, exhibits, and presentations are a great way to get in front of your audience. View upcoming events and learn more about event sponsorship, exhibiting, and advertising.

IP Expo

News & Resources

Stories in our News section cover a wide range of retail topics, exploring emerging trends, the latest research and insight from industry experts.

Member-submitted white papers round out the resources available in the Retail Library, which also includes NRF’s original research and archived webinars. Submit your own white paper to the Retail Library.

STORES Magazine publishes the Retail Industry Buying Guide, LP Supplier Directory and Software Sourcebook. These directories are the industry’s premier source for retail-specific products and services.

Track industry trends by viewing government statistics and consumer data in the Retail Insight Center. Register for a free account to create customized charts.

NRF Foundation’s Professional Retail Business Credential is a way to measure your knowledge of core retail operations and display your expertise to your clients. Learn more about earning the credential.

NRF’s SmartBrief is a daily roundup of the latest retail industry news. Each email provides a concise summary of the day’s most important stories. Preview the latest issue and subscribe to the newsletter.

Associate Member Council


As part of NRF’s Associate Member Council and its sub-committees, industry partners provide feedback to NRF regarding the needs of both retailers and solution providers.

Most NRF committees are exclusively for retail members. However, associate members are occasionally invited to serve on selected boards and task forces.

Get Involved

Be part of the world’s largest retail trade association. Everyone in your company can take advantage of NRF membership benefits. Learn more or join us.

Staff Contacts:

Lisa Marzetti

Lisa Marzetti
VP, Strategic Partnerships

Tami Sakell

Tami Sakell
Sr. Director, Exhibit Sales & Sponsorship


Subscribe to a free, daily email featuring the latest retail industry news. Learn more or sign up.

Join NRF

Retailers and industry partners join NRF for networking opportunities, research, advocacy and education.