For optimal user experience, please upgrade your browser.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The List 2015

Tom Buxton

Floating Widget

Floating Share Widget

Influencer

Tom Buxton

In 1994, Tom founded Buxton Co. to help guide site selection decisions, drive success and better empower retailers by using customer data to identify a customer’s demographics, location dynamics and overall customer lifetime value. Today, Buxton is recognized as an industry leader in customer analytics, having answered critical growth questions for more than 3,000 companies across the retail, healthcare and restaurant sectors. 

With corporate-led innovations like the SCOUT platform, Tom is making vital, customer-centric information available to retailers with one click. Just the latest example of how he is transforming the site selection process to be more effective, more efficient and more informative.

“Retailers who understand who their best customers are, where those customers are located and the value of those customer to the brand, will be the leaders of the future.”

“Retailers who understand who their best customers are, where those customers are located and the value of those customer to the brand, will be the leaders of the future.”