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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The List 2015

Shawn Outler

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Giver

Shawn Outler

Shawn Outler

Group Vice President, Macy’s

With more than twenty years of retail experience, Shawn Outler is using her knowledge to help prepare the retail stars of tomorrow. Combining business acumen with innovation, Shawn believes “what you do makes a difference and you have to decide what kind of difference you want to make.”

Shawn designed one such opportunity that, today, is enhancing lives of vendors across the country. As the author of The Workshop at Macy’s, she created an exclusive vendor retail development program that gives select minority and/or women business owners tools to grow and succeed in the retail industry and launch product lines in partnership with Macy’s Inc. This “life-changing” program is designed to pass on Shawn’s knowledge and experience to future retail generations.

“I have cultivated a group of successful leaders and professionals as mentors and advocates. They help provide invaluable insight and feedback that help me grow.”