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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The List 2015

Paul Raines

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Power Player

Paul Raines

Paul Raines

CEO, GameStop

An avid video gamer, Paul Raines understands that winning in retail means always taking your brand to the next level. So when he was promoted to the job of CEO in 2010, he immediately set about expanding the company’s portfolio beyond just selling video games and consoles.

Today, GameStop is a family of specialty retail brands that makes consumers’ favorite technologies simpler and more affordable. Paul also oversaw the company’s acquisitions of Spring Mobile and Simply Mac, and he has forged strategic alliances with the likes of AT&T, Cricket Wireless and Apple.

Paul believes it is important to “understand the consumer at the ground level” and be in the same channels they are. With more than $9 billion in revenues generated last year, it’s a strategy that appears to be winning the game.

“Understand the consumer at the ground level. Inspire passion in your colleagues. Create a vision for the long-term, but don’t forget to deliver results in the short-term.”