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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The List 2015

John Morris

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Giver

John Morris

John Morris

Founder and Owner, Bass Pro Shops

Fishermen have been known to overstate the size and fight of their catches from time to time. But it’s no exaggeration to say that the commitment of John Morris to conservation efforts has been truly epic.

A recipient of the Theodore Roosevelt Conservationist Award, John has spearheaded the donation of millions of dollars to the National Fish and Wildlife Foundation through Bass Pro Shops’ Outdoor Rewards Conservation credit card program. He has helped protect tens of thousands of acres of natural preserves and parkland in the Ozarks for the enjoyment of future generations.

While running one of the country’s largest privately held retail chains and overseeing extensive philanthropic endeavors, including the Wonders of Wildlife Museum and Aquarium set to reopen in Springfield, MO, can be time-consuming, John still finds a few hours here and there for his favorite pastime. “If you’re too busy to go fishing, you’re just too busy.”

“Focus on the customers, follow your passion and be prepared to work hard.”