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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The List 2015

Jeffery Sears

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Disruptor

From the moment shoppers step into a PIRCH location, they quickly realize that they are not in a typical home improvement store. PIRCH showrooms are interactive experiences where customers are able to try products before they buy. Envision a room with over thirty operable shower heads, ready for customer exploration—that’s the PIRCH experience. As Jeffery puts it, the PIRCH showrooms are “designed to inspire, surprise and delight guests on a journey towards joy.”

When PIRCH was launched some four years ago, Jeffery sought to do more than elevate what was often a tedious shopping experience. “My passion comes from deconstructing and reinventing businesses that have become outmoded, irrelevant and unresponsive to the ever-changing needs and wants of a customer.”

“We empower our staff to do whatever it takes to bring joy to a customer, which virtually guarantees 'out-of-the-box' thinking, because that's often what it takes!”