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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The List 2015

Jane Dailey

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Dreamer

Jane Dailey

As her company’s Co-Founder, President and “Fashion Fairy Godmother,” Jane Dailey and her team are on a mission for a wardrobe malfunction-free America by bringing the secrets of Hollywood celebs to women everywhere. With more than 40 million feet of their revolutionary Hollywood Fashion Tape sold since it debuted in 2001, it seems that mission is meeting with remarkable success.

From that inaugural product, Hollywood Fashion Secrets literally invented a new product category and now offers a wide range of “style essentials”— items that expertly lift, hide, secure, tuck, tighten and hem, available today in more than 30,000 retail locations across 25 countries.

While empowering her customers to unleash their inner fashionistas, Jane similarly fosters and promotes innovation within her own company. “Our employees often hear that ‘It’s not a problem unless there’s a solution’,” she says. “So we encourage critical, creative thinking in all aspects of our business.”

“I love finding the pain points and the white space in the marketplace, and then developing new product solutions that make the customer’s life easier and better.”