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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The List 2015

Deena Varshavskaya

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Influencer

Deena Varshavskaya

Launched by Deena Varshavskaya just three years ago, Wanelo has grown into one of the web’s largest shopping platforms. With more than 20 million products from more than 350,000 online stores, the site boasts a conversion rate four times the industry average and loyal users who spend nearly an hour on the site every day.

Deena believes the retail industry is about to see “an explosion of creativity in fashion, home and technology products”, as entrepreneurs become enabled to design and make their own products, get them financed, open online boutiques and reach new customers around the world.

“It is inevitable that there will be a single dominant platform that will unite and personalize all of shopping, globally,” she says. “It will be fully oriented around empowering the consumer, but it will also empower sellers and brands to build businesses big and small.”

“I love solving problems, empowering people and building something that has a 50 year outlook and unlimited potential. Retail is incredibly exciting to me because it’s ripe for major innovation.”