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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The List 2015

Darrell Cavens

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Disruptor

Darrell Cavens

With more than 4.5 million active customers and projected revenues exceeding $1.2 billion for 2014, zulily has proven that bringing the offline “browse and buy” model to online shopping is a winning formula.

As one of the forerunners of e-commerce, company co-founder and CEO, Darrell Cavens, enthusiastically embraces the immediate feedback he gets from his customers. “You can put something on your site, and you instantly know if the customer loves it or hates it.”

Darrell believes that customers are growing to expect a more personalized shopping experience, and that’s going to help them and the businesses that serve them. “The early pioneers of e-commerce have set the tone in the industry, but there is so much more space out there for innovation.”

“At zulily, we foster creative thinking by not putting too many boundaries or barriers up. Our culture is one of testing and trying many things to see what works.”