A windmill on a farm in Nebraska.


Nebraska retailers provide twice as many jobs as the state's manufacturing industry.

Retail is the nation's largest private sector employer driving the U.S. economy and creating jobs in the communities around the country. Retail is everywhere - especially in Nebraska. Here is a quick look at retail's impact. Download the full report here. 

Nebraska retail by the numbers

Jobs Supported by Retail
Retail Establishments
$14.8 (b)
Total GDP Impact
Direct Retail Employment
$4,812 (m)
Direct Labor Income
$7,273 (m)
Direct Impact on GDP

Explore retail’s impact by district


District 1  -  District 2  -  District 3

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Retail jobs in Nebraska

February 19, 2019
Assistant Store Manager - Chico's FAS - Lincoln, NE
February 19, 2019
Store Manager - Tractor Supply Company - Cozad, NE
February 18, 2019
Senior Director of Marketing - The Buckle, Inc. - , NE
February 18, 2019
Sales Lead - Chico's FAS - Lincoln, NE

The report, The Economic Impact of the U.S. Retail Industry is underwritten by American Express.

Source: All data comes from the PwC report, The Economic Impact of the U.S. Retail Industry, except where otherwise noted.

The retail industry is defined as including retail, food services and drinking places.
Unless otherwise noted, the total impact statistics combine the industry’s direct, indirect and induced impacts. Employment is defined as the number of payroll and self-employed jobs, including part-time jobs. Labor income is defined as annual wages and salaries and benefits as well as proprietors’ income. An establishment is a single physical location at which business is conducted. A business may consist of more than one establishment.