California

Palm trees and cars on sunny open road in California

California

California's retail industry supports eight times as many jobs as the state's entertainment industry.

Retail is the nation's largest private sector employer driving the U.S. economy and creating jobs in the communities around the country. Retail is everywhere - especially in California. Here is a quick look at retail's impact. Download the full report here. 

California retail by the numbers

4,713,568
Jobs Supported by Retail
418,840
Retail Establishments
$330 (b)
Total GDP Impact
3,211,805
Direct Retail Employment
$105,033 (m)
Direct Labor Income
$159,356 (m)
Direct Impact on GDP

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NRF goes behind the scenes at Disney Store headquarters in California with VP of Planning and Buying Paul Watson and Design Director Nomi Vela as they share the passion and process of bringing Disney’s storytelling magic to life through the products they create for customers.

Retail stories from across California

December 10, 2018
Sales Lead - Chico's FAS - San Mateo, CA
December 10, 2018
Assistant Store Manager - Chico's FAS - Santa Clara, CA
December 10, 2018
Senior Analyst - Company Planning - Gap Inc. - San Francisco, CA
December 10, 2018
Assistant Manager (Full Time) - Burlingame Ave - Gap Inc. - Burlingame, CA

The report, The Economic Impact of the U.S. Retail Industry is underwritten by American Express.

Source: All data comes from the PwC report, The Economic Impact of the U.S. Retail Industry, except where otherwise noted.

The retail industry is defined as including retail, food services and drinking places.
Unless otherwise noted, the total impact statistics combine the industry’s direct, indirect and induced impacts. Employment is defined as the number of payroll and self-employed jobs, including part-time jobs. Labor income is defined as annual wages and salaries and benefits as well as proprietors’ income. An establishment is a single physical location at which business is conducted. A business may consist of more than one establishment.