St. Patrick’s Day

NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers plan to spend for and celebrate during the popular cultural holiday. More consumers than ever are celebrating St. Patrick’s Day in 2024 – 62% plan to celebrate and they expect to spend an average of $44.40.

St. Patrick's Day spending

Consumers plan to spend a record $7.2 billion — or an average of $44.40 per person — on the holiday this year and their top spending categories are food and beverages. More so, a record 62% or 162 million Americans are planning to celebrate.

Children celebrating St. Patrick's Day.
 
 

About the survey: The 2024 survey of 8,724 U.S. adults 18 and older was conducted February 1-6 and has a margin of error of plus or minus 1.1 percentage points.

Dig into more data
Learn more about historical trends on how consumers celebrate St. Patrick’s Day.
 
St Pats
 

More on consumer trends

How consumers plan to celebrate St. Patrick’s Day 2024
 
With 62% of Americans planning to celebrate, record spending is on tap.
Read more
Capturing the right data to fuel retail success
 
NRF 2024: How Abercrombie & Fitch, Sephora and The Vitamin Shoppe stay connected to consumers.
Read more
Future trends that will shape consumer behavior and retail operations
 
NRF 2024: Leaders of GDR Creative Intelligence, WGSN and WD Partners on technology's impact and the role of stores.
Read more
Census Sales Data Shows Consumers ‘Still Engaged’
 
Data released by the U.S. Census Bureau shows retail sales cooled in January but that households continued to spend.
Read more
2024 Valentine’s Day consumer trends
 
3 ways lovers, friends and in-betweens are celebrating their favorite people — and pets — this year.
Read more
Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows
 
Total spending on significant others for the holiday expected to reach a record $14.2 billion, according to NRF.
Read more