St. Patrick's Day
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NRF has been conducting its annual St. Patrick’s Day survey since 2007 to see how consumers will spend for and celebrate during the popular cultural holiday.
Americans plan to spend a record $5.9 billion to celebratethe March 17 Irish holiday this year, up from last year’s $5.3 billion, the highest level in the survey’s 14-year history. Over 149 million U.S. adults are expected to spend an average of $39.65 per person, up from last year’s $37.92. The holiday is most popular among individuals 18-24 years old.
Related Releases and Historical Highlights
- 2017: St. Patrick’s Day spending to reach $5.3 billion
- 2016: St. Patrick’s Day expected to give retailers a spring boost
- 2015: Consumers ready to let go of winter with traditional St. Patrick’s Day celebrations
- 2014: Monday won’t stop millions from celebrating St. Patrick’s Day this year
- 2013: St. Patrick’s Day to draw more than 133 million celebrants
Results of the St. Patrick’s Day spending survey are released each year in early March.
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