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NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.
Consumers say they will spoil high school and college graduates this year by filling their greeting cards with gift cards and cash, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The average person buying graduation gifts will spend $102.51.
Related articles and historical highlights
- 2017: Graduation spending to reach record-high $5.6B
- 2016: Americans to spend $5.4 billion on graduation gifts
- 2015: Graduates make room for electronics, cash after graduation
- 2014: Americans to spend more than $4.7 billion on graduation gifts
Results of NRF’s graduation spending survey are released each year in May.
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