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Graduation Day


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NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

2018: Graduation spending to reach $5.2 billion

Consumers say they will spoil high school and college graduates this year by filling their greeting cards with gift cards and cash, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The average person buying graduation gifts will spend $102.51.

View more survey data.

Related articles and historical highlights

Results of NRF’s graduation spending survey are released each year in May.

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