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NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
Easter spending is expected to total $18.2 billion this year, the second-highest level on record, according to the annual survey conducted for NRF by Prosper Insights & Analytics. A total of 81 percent of Americans will celebrate the holiday and spend an average of $150 per person.
Related releases and historical highlights
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
- 2014: Consumers hope to shake off the winter blues this Easter
- 2013: Easter Bunny keeps frugality in mind this year
Results of the Easter spending survey are released each year prior to the holiday.
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