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Consumer View

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Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a quarterly look at what shapes retail.

In this quarter’s Consumer View, NRF examines consumer attitudes and experiences shaping today’s retail environment, including trends in fulfillment and shipping, the importance of experience in retail and consumer attitudes toward technology. In addition, NRF also took a closer look at who the subscription box customer is. Powered by Toluna Analytics, the survey polled 3,172  U.S. consumers (aged 18+) from November 11 - December 1, 2017 and has a margin of error of plus or minus 1.7 percentage points.

To see last quarter’s insights, download the Fall 2017 Consumer View.

Learn more:

Learn more about fulfillment and delivery

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Learn more about the customer channel

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Learn more about technology and the consumer