Consumer Trends

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Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

NRF State of Retail & the Consumer

March 20, 2024
Free virtual event

NRF State of Retail & the Consumer 2024 will explore the health of the American consumer and retail industry with retail executives from major brands, prominent economists, industry experts and market researchers.

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State of Retail and the Consumer 2024
 
Join us at NRF Nexus 2024

NRF Nexus is where retail technology, marketing and digital leaders build impactful connections and big ideas around the future consumer.

With a singular focus, NRF Nexus attendees stay as one cohesive group throughout the entire event, ensuring an unparalleled experience without session overlaps. We've curated an intimate environment by limiting attendee numbers, restricting press access and facilitating genuine connections amongst the industry's finest minds.

NRF Nexus 2024
 

Latest news on consumer trends

 
Children celebrating St. Patrick's Day.
How consumers plan to celebrate St. Patrick’s Day 2024
With 62% of Americans planning to celebrate, record spending is on tap.
 
Lee Peterson speaking at NRF 2024: Retail's Big Show
Future trends that will shape consumer behavior and retail operations
NRF 2024: Leaders of GDR Creative Intelligence, WGSN and WD Partners on technology's impact and the role of stores.
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Census Sales Data Shows Consumers ‘Still Engaged’
Data released by the U.S. Census Bureau shows retail sales cooled in January but that households continued to spend.
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A couple celebrating Valentine's Day.
2024 Valentine’s Day consumer trends
3 ways lovers, friends and in-betweens are celebrating their favorite people — and pets — this year.
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Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows
Total spending on significant others for the holiday expected to reach a record $14.2 billion, according to NRF.
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Explore more trends

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NRF Consumer Research
Check out the latest consumer surveys and research around consumer spending.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.