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Consumers shopping

Consumer Research and Data

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NRF’s consumer research, in partnership with Prosper Insights & Analytics, sheds light on consumer shopping trends — from how American consumers shop for the holidays to whether they’re visiting stores or shopping online.

Holiday spending
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Consumer behavior

Consumer behavior

NRF uses monthly survey data to track consumer behavior relating to:

Retail's Impact
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Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.