Consumer Research and Data
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NRF’s consumer research, in partnership with Prosper Insights & Analytics, sheds light on consumer shopping trends — from how American consumers shop for the holidays to whether they’re visiting stores or shopping online.
NRF’s data helps gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas and Thanksgiving — and milestone events like Graduation and Back to School.
Find data on holidays and milestones:
NRF examines the consumer attitudes and experiences shaping today’s retail environment including shoppers’ experiences with technology, what brings Millennials and Gen Z into the store and what differentiates the online and in-store shopper.
Explore the data:
NRF uses monthly survey data to track consumer behavior relating to:
Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.