The annual State of Retailing Online study (SORO) by Shop.org conducted by Forrester examines the impact of e-commerce and provides key metrics for benchmarking digital business. Digital is a priority as U.S. retailers seek growth. American consumers are empowered with technology and expect retailers to keep pace with their demands.
In the State of Retailing Online 2017, retail digital leaders reveal their top three:
Priorities for their digital business
New expected business investments, yet to be deployed
Investments for mobile site features and functions
SORO 2017 is a free download for members and will be available for non-members to purchase from Forrester Research after February 28, 2017. Learn more about NRF membership.
Related press release: NRF/Forrester study finds mobile investments pay off in evolving retail landscape