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Consumer Trends
The distinct qualities of Gen Z is changing more than marketing strategy.
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Consumer Trends
Episode 29 of Retail Gets Real: NRF’s research lead on what retailers can expect to see this holiday in terms of consumer spending.
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Consumer Trends
What has changed since last year and how retailers can continue to build on shoppers’ excitement for everything from costumes to candy corn. 
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Consumer Trends
At Shop.org, The Future Lab’s Trevor Hardy offers advice for companies looking to regain customer trust and succeed in the future.
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Consumer Trends
What retailers can do to reach the youngest generation of consumers this holiday season.
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Retail Trends
As the “retail apocalypse” canard continues to grab the odd headline in the media, the data and the facts are consistently telling us quite a different story: a story of an industry in transition, but still growing. 
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Consumer Trends
Digging into the 2017 Holiday Planning Playbook, developed by NRF for the biggest shopping season for retailers.
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Consumer Trends
Digging into the $27 billion back-to-school market, the second-biggest shopping season for retailers.
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Consumer Trends
While shopping for new clothes, notebooks and calculators may feel like a familiar ritual, the ways in which consumers stock up for back-to-school has evolved in some critical ways. 
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Consumer Trends
A recent InfoScout poll conducted for NRF found that two-thirds of parents with Gen Z children get their child’s input before making a purchase.
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