NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55 percent of the population celebrates this year, an increase from last year’s $136.57, according to NRF’s annual survey. Total spending is expected to reach $19.6 billion, up from $18.2 billion last year.
- 2017: Consumers plan to spend $18.2 billion on Valentine’s Day
- 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high
- 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
- 2014: Consumers keep budgets in check this Valentine's Day, according to NRF
Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.