Mother's Day

NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.

Mother’s Day spending to reach $23.1 billion

86 percent of Americans are expected to celebrate Mother's Day in 2018 and spend an average of $180 per person. Individuals ages 35-44 will be the biggest spenders this year, spending an average $224.

 
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Where are consumers shopping?

35 percent of consumers will head to department stores, 31 percent will shop online, while 29 percent plan to shop at specialty stores such as florists, jewelers or electronics stores.

Gifts of experience

A spa day, tickets to a concert or gym membership are “gifts of experience” and 26 percent planned to give such a gift. Gifts of experience are given most often — 45 percent of those surveyed — by 18 to 34-year olds.

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