NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend
Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.
5 things to know about discounts this holiday season
5 retail sales and promotions trends leading up to Thanksgiving weekend.
Consumers will spend 4.1 percent more than last year during winter holidays
Consumers will spend $1,007.24 during the 2018 holiday season.
NRF study says consumers shop at discount retailers regardless of age or income
89 percent of consumers shop at various discount retailers.
Monthly Economic Review: September 2018
Economic data looks solid again for the third quarter.
Back-to-Class shopping continues as school begins
Consumers had completed just over half their shopping as students head back to class this month.