Halloween

NRF has been conducting its annual Halloween survey since 2003 to see how Americans will celebrate the fright and delight of this beloved autumn holiday.

kids and their mom sit at a table outside and play with pumpkin carvings
 
Halloween spending to reach $9 Billion

Total spending for Halloween is expected to reach $9 billion this year. Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities.

 
 
Infographic: 2018 Halloween behavior

What’s Halloween without costumes? NRF analyzed the data by gender to understand the differing behaviors between men and women surrounding the Halloween shopping season.

 
a child holds up a jack-o-lanter in front of his face for halloween