Halloween

NRF has been conducting its annual Halloween survey since 2003 to see how Americans will celebrate the fright and delight of this beloved autumn holiday.

kids and their mom sit at a table outside and play with pumpkin carvings
 
Halloween spending to reach $9 Billion

Total spending for Halloween is expected to reach $9 billion this year. Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities.

 
 
Infographic: 2018 Halloween behavior

What’s Halloween without costumes? NRF analyzed the data by gender to understand the differing behaviors between men and women surrounding the Halloween shopping season.

 
a child holds up a jack-o-lanter in front of his face for halloween
 

More consumer trends

NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend
 
Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.
Read more
5 things to know about discounts this holiday season
 
5 retail sales and promotions trends leading up to Thanksgiving weekend.
Read more
Consumers will spend 4.1 percent more than last year during winter holidays
 
Consumers will spend $1,007.24 during the 2018 holiday season.
Read more
NRF study says consumers shop at discount retailers regardless of age or income
 
89 percent of consumers shop at various discount retailers.
Read more
Monthly Economic Review: September 2018
 
Economic data looks solid again for the third quarter.
Read more
Back-to-Class shopping continues as school begins
 
Consumers had completed just over half their shopping as students head back to class this month.
Read more