Parents

 
Two gen z women hanging out at an arcade on their phones
Generation Z is shaping the back-to-class shopping season
Episode 73: Returning to class looks different for young consumers than generations past.
 
A stack of books and an apple
Back-to-Class shopping continues as school begins
Consumers had completed just over half their shopping as students head back to class this month.
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girl standing outside with a backpack and school books in her hands
Back-to-school spotlight: Hispanic shoppers
One in four kids belong to Hispanic families in the U.S.
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