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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

Dream BIG Scholarship

Tammy Nguyen

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Tammy Nguyen Social Media and Video Project Manager, Buckle

Tammy Nguyen
Social Media and Video Project Manager
Buckle

Putting knowledge, passion and experience on display

Giving up isn’t something Tammy Nguyen or anyone in her family is familiar with. As teenagers, her parents escaped the Communist rule of Vietnam with the goal of giving their future children an opportunity at a better life. Across oceans and through perilous circumstances, they both arrived in the United States, and a brighter future came into view.

Tammy fell in love with retail at an early age, and that affinity followed her through her collegiate career at Wichita State. There she worked for a variety of retailers and began to believe that she wanted to continue doing so after graduation. “With the help of inspiring professors who told us success stories of people paving their own future even when it seemed impossible, I began to dream of my ideal job.”

“I’ve learned to dream big. Now I want to dream even bigger.”

Today, she believes she has found it as the social media and video project manager for Buckle. While managing the company’s corporate social channels on Instagram, YouTube, Wanelo and its blog, Tammy’s love for the brand, the products and the guests is put on display every day. She also provides support and direction for more than 450 store-specific social media accounts, as well as the brand’s strategy around video content management and distribution.

Aspiring to be a marketing director someday, Tammy knows an MBA from University of Phoenix will prepare her for success. “I’ve learned to dream big. Now I want to dream even bigger.”