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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

Dream BIG Class of 2014

Mike Templeton

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Mike Templeton

Mike Templeton, digital marketing manager at Kum & Go, is pursuing an MBA from University of Phoenix.

It’s all about making technology make sense for your customer

As the man responsible for all of Kum & Go’s digital marketing initiatives — from the company’s website to email communications, social media programming and mobile app — Mike Templeton is without question a technophile. But he is also the first to acknowledge that in the digital age, retailers have to be selective about which technologies they choose to adopt and employ when reaching their customers.

I don’t chase down innovation just for the sake of change. It has to be something that makes sense from all sides of the business — for the customer, for the retailer and for the product manufacturer.
Mike Templeton

“I don’t chase down innovation just for the sake of change,” Mike asserts. “It has to be something that makes sense from all sides of the business — for the customer, for the retailer and for the product manufacturer.” While social media and digital marketing have become virtually ubiquitous across the retail landscape, Mike believes that sellers today still need help understanding the concept of digital shopper marketing, how people discover and experience products and how to best integrate communication efforts with the dizzying array of mobile technologies now available.

Using his dual background in digital and traditional marketing, Mike has learned the nuances of consumer behavior both online and off. In the words of Megan Elfers, Kum & Go’s vice president for marketing and communications, Mike has an “innovation mindset” that drives him to continually concept, test and adapt new digital technologies and platforms to give the company’s programming more impact.

With his Dream BIG scholarship and an MBA from University of Phoenix, Mike aims to bolster his technology acumen with a strong business foundation and the leadership skills he sees in Kum & Go’s CEO and President Kyle Krause. “As I think about the kind of retail leader I would like to be, I hope I can draw on that which I’ve learned from Kyle. His confidence in our company’s vision and in the ability of our people to get us to that goal is energizing.”


The National Retail Federation collaborates with University of Phoenix to offer the Dream BIG Scholarship to people who work in retail. This year, 20 recipients received full-tuition scholarships to help them pursue their big dreams. Meet the Class of 2014 and learn more about the Dream BIG Scholarship.