Words of wisdom from Shop.org 2018

NRF’s Shop.org conference concluded last week where attendees had opportunities to hear from industry leaders at educational sessions and networking events. A grand welcome party and a special tour to the Zappos headquarters were only some of the many perks. Tennis superstar Serena Williams made a special appearance to wrap up the show and shared lessons learned through building a brand starting at a young age.

Here are some top quotes from the show.

Chef Lorena Garcia opened the show with a bang.

Chef Lorena Garcia opened the show with a bang.

Tips for success

"Simplify, focus and execute! When you keep things simple, they're so much easier to focus and execute them. And then it's like a baby. You just grow with it."
Lorena Garcia, Executive Chef at Chica Las Vegas

"We put our trust in our community to drive our brand forward. In order to create community, you must drive participation and conversation."
— Ali Weis, SVP of Marketing, Glossier

"There's always someone behind you that can do it better, so every couple years, I reassess my game and see what has changed."
— Serena Williams, world champion tennis player, fashion entrepreneur and philanthropist 

"For brands, a social mission has to be done in a very authentic way and from the beginning. The magic happens when we strike right down the middle of data science and human touch."
— Miki Berardelli, CEO, KIDBOX

Resilience

"We have a big “test and learn” philosophy. We keep going."
Talia Halperin, General Manager, Commerce, Buzzfeed Media Brands

"You have to be extremely humble to take feedback."
Serena Williams, world champion tennis player, fashion entrepreneur and philanthropist

"Being open-minded, resilient and creative are the best tools we have in business today."
— Randi Zuckerberg, Founder and CEO, Zuckerberg Media

Collaboration

"It's about building a great team. Everyone works incredibly hard."
Serena Williams, world champion tennis player, fashion entrepreneur and philanthropist

"No matter what you dream up, there’s probably someone out there with a skill set that can help you. When you create the right partnership, you’ll find that one plus one equals ten. [And] when you are crystal clear in your mission and what’s driving you, it makes it easy to find partners."
Randi Zuckerberg, Founder and CEO, Zuckerberg Media

Couldn't attend the show? Check out the official recap to see what you missed.