Find more photos and stories from retailers big and small: Follow @this_is_retail on Instagram.
Mizzen+Main is an American-made company that’s not only passionate about its product, but veterans too.
This is Retail goes behind the scenes to learn how the company’s performance-fabric menswear is dedicated to a good cause.
A photo posted by This Is Retail (@this_is_retail) on Sep 6, 2016 at 2:02pm PDT
His dream started with the idea of creating a sweat-proof, drama-free dress shirt for the man on the move. Today, Mizzen+Main founder and CEO Kevin Lavelle runs a Dallas-based company that “bridges the gap between service and the startup scene” by directly hiring veterans and launching projects that benefit the Navy SEAL Foundation.
A photo posted by This Is Retail (@this_is_retail) on Sep 7, 2016 at 2:12pm PDT
There’s nothing that makes Mizzen+Main prouder than supporting the American economy by cutting and sewing their shirts in the United States. They say it best themselves: “We believe in the importance of keeping our products manufactured within our borders, so we can pour our success back into the very place that helped us get started.”
A photo posted by This Is Retail (@this_is_retail) on Sep 8, 2016 at 2:11pm PDT
With support from Marcus Luttrell, a Navy SEAL who inspired the film “Lone Survivor,” Mizzen+Main has raised thousands in donations for veterans by selling a custom Navy Seal Foundation shirt at major donor events like this one worn by JJ Watt (above). But that’s just the start of their work with veterans: They’ve also brought on three veteran employees, plan to employ more by continuing their “Shirt for a Start” program and are the largest private donor to the Dallas VA Breast Cancer treatment center.