Shop.org 2017: Top takeaways

More from Shop.org 2017

View coverage of Shop.org, held in L.A. Sept. 25-27, 2017, on the event recap page.

NRF’s Shop.org conference at the Los Angeles Convention Center came to a conclusion Wednesday after more than 3,500 attendees enjoyed keynotes, breakout sessions, a busy exhibit hall and networking and learning opportunities where the theme was retail’s digital reinvention.

Here are some highlights from NRF’s annual ecommerce conference.

Top takeaways

After two full days of content, attendees had some overarching lessons. Women's Wear Daily came away with the importance of brands, while the big technologies were artifical intelligence, augmented reality, virtual reality and machine learning.

Watch below for a quick recap from Retail Minded.

Walmart eCommerce U.S. President and CEO Marc Lore’s lessons on how to keep innovation alive even inside a large corporation was popular fodder for conversation.

NRF President and CEO Matthew Shay spoke to CNBC about a tax reform proposal by the Trump administration and congressional leadership, saying the measure could provide a major boost for the nation’s economy, while Los Angeles Mayor Eric Garcetti spoke to the Shop.org crowd about L.A. as a hub of innovation in retail and ecommerce. 

Matthew Shay on CNBC

Matthew Shay on CNBC

Watch feature

Noteworthy mentions

The show closed with a keynote from NBA great Kobe Bryant, who shared his experience building his post-basketball career.

A conversation with Nike’s President, Direct to Consumer, Heidi O’Neill and Kobe Bryant, CEO, Kobe Inc. at #shoporg17 in #LosAngeles #LA #IloveLA #MeetLA #work #ilovemyjob #meetingsmeanbusiness

A post shared by Brandy Thigpen (@bmthigpen) on Sep 27, 2017 at 7:39pm PDT

The TechLab hosted some of the best-in-class innovation being created by startups to help retailers market, connect and serve their customers.

New applications for artificial intelligence, augmented reality and virtual reality were all hot displays on the expo floor.

Checking out the impressive #vr shopping demo by @deloittedigital at #shoporg17 - transports you to a virtual camp-site to purchase camping gear! Also let's you roast marshmallows and throw apples all over the place haha! Literally! But virtually... . . . #virtualreality #shoptillyoudrop #shopping #geekingout #whereami #education #la #losangeles #retail #retailing #retailoasis

A post shared by RetailOasis (@retailoasis) on Sep 27, 2017 at 5:56pm PDT

Local artists inspired the show’s culture this year.

For more information about the event, visit the Shop.org official recap page