The magic behind Disney's magic

More from Shop.org 2017

View coverage of Shop.org, held in L.A. Sept. 25-27, 2017, on the event recap page.

People have always been the magic behind the Disney experience, and The Walt Disney Company has a strong tradition of investing in both technology and people to bring stories to life. At Shop.org, Disney Consumer Products and Interactive Media SVP and Chief Technology Officer Michael White spoke about the company’s strategy for enhancing the connection between guests and their favorite stories and characters.

The magic behind the magic