Inside JCPenney’s Omnichannel Success

How do you make omnichannel succeed? Mike Amend, JCPenney’s executive vice president of omnichannel, says you don’t limit the art of the possible. Following his keynote presentation at Retail’s Digital Summit onTuesday, he stayed on stage for a candid question-and-answer session with Jason “Retailgeek” Goldberg. Amend, who has an impressive track record with The Home Depot and Dell, answered questions about omnichannel, opportunities in mobile and attribution models that work for both stores and digital. Watch part of the Q&A:

Video of JCPenney and Transforming the Customer Experience: Session Highlights