Fusion frenzy

Teriyaki Madness is an emerging chain in the fast-casual food segment specializing in fresh, made-to-order, value-priced Asian-fusion foods. “We are serving up big bowls of awesomeness — real food, bringing the teriyaki Asian fusion concept from Seattle to the nation,” says Loren Bontrager, director of real estate and construction for Teriyaki Madness.

Teriyaki Madness
Denver
CEO: Michael Haith
Locations: 34

Teriyaki Madness
Denver
CEO: Michael Haith
Locations: 34

The menu style would be familiar to anyone who has eaten at a quick-serve restaurant: Diners choose from four proteins (chicken, beef, salmon, tofu), seven house-made sauces, seven vegetables (stir-fried or steamed) and four carbs, including rice and yakisoba noodles. Five appetizers and green and macaroni salads round out the offerings.

One difference: meals can be ordered in three portion sizes.

A typical check runs $12 and $14, and the average time from order to table is less than eight minutes.

Michael Haith, an entrepreneur who has been both a franchisee and a franchisor for more than 20 years, acquired the chain in February after helping grow it from eight units to 26 in two years. His company, MH Enterprises, has opened eight more units since February, with plans to add 160 locations over the next four years.

This article was published in the November 2016 issue of STORES Magazine.