CMO Council

The NRF CMO Council is a committee for retail advertising and marketing executives that provides unique networking opportunities and educational programming.

Council Chairs:

  • Dave Finnegan, Co-Chair, Orvis Company
  • Becky Gephardt, Co-Chair, PopSockets

The NRF CMO Council serves as the primary advertising and marketing voice for the retail industry. The council is open to any NRF retail member CMO or an organization’s most senior marketing position. A diverse group from great brands serve on the current council. 

A dedicated NRF Connect channel has been created for the NRF CMO Council.

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If you have any issues logging in or any questions about NRF Connect, please email us at

CMO Council poses for a picture at NRF Tech
CMO Council Dinner - Seattle, WA

Events and education

Retail CMOs and marketing professionals meet with retail CIOs at NRFtech every summer. The event puts CMOs, CIOs and digital executives in a collaborative environment to share insights on emerging technologies and how these innovations are reshaping the world of retail, as well as how they can help solve current issues. NRFtech is open exclusively to c-suite and senior-level executives, ensuring meaningful interactions with real decision makers. The event is complimentary for NRF members.

NRF CMO Council members also attend educational tracks and sessions at Retail’s BIG Show and to discover new ideas and emerging trends. View all upcoming events.

News and resources

This inaugural NRF CMO Council study explores how retail CMOs are allocating their marketing budgets specifically to drive in-store sales. The case studies in the members-only report look at how two retailers are setting up tests in an effort to understand the impact of marketing channels. Download this NRF member benefit report here.

Marketing stories in our News section spotlight emerging trends, recap the latest research and share the latest tips from industry experts. White papers, reports, and on-demand webinars in our Retail Library help you stay up-to-date on best practices in retail marketing

Download research, customize your view of the latest NRF news and access other resources.


Track industry trends by viewing government statistics and consumer data in the Retail Insight Center. Register for a free account to create customized charts.

NRF’s SmartBrief is a daily roundup of the latest retail industry news. Each email provides a concise summary of the day’s most important stories. Preview the latest issue and subscribe to the newsletter.


NRF’s policy agenda is focused on jobs, innovation and consumer value. We’re the voice of retail in our nation’s capital, advocating for the industry on issues like patent reform and data security.

Get involved

Be part of the world’s largest retail trade association. Everyone in your company can take advantage of NRF membership benefits. Learn more or join us.

For more information, please contact Jill Dvorak or Mary Kita.