Retail Advertising Conference 2009 Presentations

Boom and Bust - CRM as the Primary Marketing Tactic in Down Markets (Amy Stevenson) - Microsoft PowerPoint (912 KB)
Do You Know What You Don't Know About Driving Customer Response in a Challenging Market Environment? (Robert Gordman) - Unknown (933 KB)
How Retailers Can Market Successfully and Improve ROI in a Down Economy (Patrick Murray) - Microsoft PowerPoint (1.4 MB)
Retail CRM: A 25 Year Perspective (Francey Smith, Ed Carroll, Gary Yiatchos, Jack Mullen) - Microsoft PowerPoint (1.1 MB)
Secrets to Getting the Penthouse Suite - The Players Club (Kathi Kulesza) - Microsoft PowerPoint (26.7 MB)