Retail Advertising Conference 2008 Presentations

CRM Fast Track: From Personas to the Pay-Off: Best Practices & Business Drivers-Putting Customer Segmentation To Work - Microsoft PowerPoint (10.2 MB)
CRM Fast Track: Not Just Loyalty: Engagement - How ADT Uses Key Performance Indicators to Build a Better Customer Experience - Microsoft PowerPoint (186 KB)
CRM Fast Track: Success in Leveraging Customer Information Across Your Company - Microsoft PowerPoint (24.8 MB)