National Retail Federation

NRF State of Retail & the Consumer 2024

2024 Retail Sales Forecast

NRF forecasts retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. 

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

State of Retail & the Consumer

Watch the event from March 20, 2024

NRF’s State of Retail & the Consumer explored the health of American consumers and the retail industry with leaders including Walmart U.S. President and CEO John Furner, NRF President and CEO Matthew Shay, NRF Chief Economist Jack Kleinhenz, Ph.D., and economic and consumer experts. 

 
State of Retail and the Consumer 2024
 
small business displaying USA flag
 
Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state. 

 
2024 Easter spending expected to top $22 billion

A majority of Americans (81%) plan to celebrate the holiday in 2024. They plan to spend an average of $177.06 per person, the third highest per-person spend in the survey’s history, after $192.01 last year and $179.70 in 2021.  

 
Easter shopping
 
Consumers continued spending in February

Retail sales continued to grow in February, building off solid gains from January, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions. 

 

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From Peeps to wreaths: Easter shopping insights with NRF’s Katherine Cullen
 
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Retail Gets Real episode 341: NRF’s head of industry and consumer insights on the ways consumers are celebrating Easter.
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NRF’s Fight Retail Crime Day wins Reed Award for Best Lobby Day
 
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The award presented by Campaigns & Elections magazine recognizes excellence in advocacy.
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How shoppers are planning to spend on Easter 2024
 
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Springing into the holiday with consumer shopping trends.
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EEOC General Counsel says personal experience led her to career fighting discrimination
 
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Karla Gilbride joined legal experts at NRF Retail Law Summit to discuss the unique legal challenges for retailers.
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Census Data Shows Retail Sales Bounced Back in February
 
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Data released by the U.S. Census Bureau shows retail sales expanded in February after a strong but flat January.
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Walmart provides a peek at a connected, sustainable supply chain
 
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Collaboration ensures a company-wide commitment to leaving things ‘better than we found them’.
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Leading the digital transformation at McDonald’s
 
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McDonald’s Caleb Pearson gives insight into how digital strategies keep customers coming back.
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February CNBC/NRF Retail Monitor Numbers Show Consumers Continued Spending in February
 
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Retail sales continued to grow in February, building off solid gains from January.
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Under Armour pushes the boundaries of performance and community
 
Under Armour CEO Stephanie Linnartz and Minnesota Lynx star Diamond Miller at NRF 2024.
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The ‘golden age’ of retail media networks
 
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Insights from Walgreens Advertising Group and Walmart Connect on physical stores as the next major media channel.
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Michelle Gass on leadership, taking risks and her vision for Levi’s

Retail Gets Real episode 336: The new CEO of Levi Strauss & Co. outlines the opportunities ahead.

 
Bill Thorne and Michelle Gass on the Retail Gets Real podcast.
 
NRF Foundation Honors 2024

The NRF Foundation Honors took place January 14 in NYC to celebrate industry leaders, award student scholarships and showcase retail as an industry with unlimited opportunity. The event raised more than $3 million to fund the NRF Foundation’s career development programs and resources.

NRF Foundation Honors 2024
 

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