From Predictix. In the last 12 months, the retail industry has seen shockwaves bigger than in the last fifty years. Their business has fundamentally changed. Retailers and brands who until recently had a clear sense of who their customers were and how, when, what, why and at what prices they bought, find themselves in a new world where all of these variables are in constant flux. This continuous change is limiting their ability to plan, forecast, price, and replenish effectively. Thus, retailers and brands are left facing a dilemma: They need new technology to adapt their processes and to respond more rapidly to their changing markets, but they can't afford the massive up-front capital expenditures or lengthy implementations associated with new technology.