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NRF Annual Report

The NRF Annual Report provides a yearly snapshot of the organization’s successes within and on behalf of the retail industry. The 2011 report covers NRF’s unprecedented Retail Means Jobs campaign, the industry’s impact on Capitol Hill and thought leadership in nation and international media, as well as a glimpse into all 2011 events, such as Retail’s BIG Show, the Shop.org Summit and NRF’s Loss Prevention Conference.

National Retail Federation 2011 Annual Report - Jobs. Innovation. Consumer Value.

Terry Lundgren photo Matthew Shay photo
Terry J. Lundgren
Chairman, President
& CEO, Macy’s, Inc.
Chairman of the Board, NRF
Matthew R. Shay
President & CEO,

It’s been quite a year for the national Retail Federation.
From a 60-day campaign to implement swipe fee reform to a record-breaking Annual Convention and the launch of an unprecedented campaign to promote the value of the retail industry, NRF has had a sharp focus on its three pillars: advocacy, communications and education.

In 2011, NRF made tremendous headway in Washington, highlighting the importance of retail to the economic recovery and working toward critical reform in areas like debit card swipe fees, health care, trade expansion and corporate taxes.

NRF’s Retail Means Jobs campaign, which launched in September 2011, has a clear vision: to create and sustain millions of retail jobs so Americans can get back to work and grow our economy; to spur innovation, so we can speed the flow of business while improving the quality of service; and to deliver the best value for consumers, so we can put the American dream within reach for every family.

As NRF works to stress the need for job creation, innovation and consumer value, NRF will also continue to provide the high quality education and research that retailers and service providers depend on as they look to grow their businesses.

We’re excited to share with you all that NRF accomplished in 2011 and look forward to working with you to grow and strengthen NRF and deliver greater results for our members and industry.

Terry Lundgren signature Matthew Shay signature